Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole.
According to Linqia
, in the US as many as 86% of marketing agencies cooperated with influencers in 2017, of which 92% saw positive results.
Research reveals that 39% of marketing agencies are planning to increase budgets for influencer marketing in 2018, and only 5% plan to reduce them. In 2018, 74% of agencies plan to spend at least $25,000 on influencer marketing and 2% are planning to spend more than $500,000.